Internet Web Site Design

When it comes to internet web site design it is very important that you pick the right person to design your site. Taking your business online is just like opening a new store for the first time. The more you put into it the more you will get out of it. Your web site is everything when it comes to the internet. If it doesn’t look professional you are losing business right from the start. People want to be able to trust and depend on you and your business or whatever it may be. Seeing bad web design is a turn off for almost all customers. Good web design is a key part of starting off on the internet.

One of the critical things you need to pay attention to is your internet web site design, especially that of the front page. This is one of the most compelling factors that affect user’s decision to navigate your site or not.

Usually, internet web site design promotion services such as custom web design, ecommerce web design, banner and logo design, and special graphic design are part of a complete web development package.

There are many steps involved if you want to design a very proper web site. If you want to have a perfect web site which suits your purpose, you need to be really careful about its design. First of all, you need to know the target market exactly. You need to know the needs of your business online. The use of web site if clear to the web designer, there are better chances of designing an effective web site. Taking all these steps will help you in designing a web site which will be helpful in expanding your business. These keys can guide you towards a successful web design.

Web site design can be done in either way you will need to decide on which way you wish to proceed asks your web designer which type of web page design would be better suited for your web site design. Choosing a website designer is a very important decision, as a good website can bring you more business and a bad one can turn customers away. Not only will they do web design, but they may even offer something a bit more suiting, like domain name registration, web hosting, and web marketing. To cover all the bases you should find an affordable web site design service that has been in business for a fair amount of time, that can provide you with references and that offers estimates on the design that you are seeking.

5 Common Pitfalls to Avoid When Developing a Website

There are well over a hundred million websites on the internet. The number is increasing by the minute, but most web surfers will see a tiny fraction of these sites because of some common mistakes. The following is a list of 5 common pitfalls to avoid when developing a new website.

1. Choosing a domain name / buying related domain names

It’s easy to get carried away with very (too) creative or long domain names, especially since most simple domains are already in use. Be sure that you keep the domain as short and relevant as possible, and make sure it makes sense when you look at it. And, please don’t buy a domain name ending in .tv, .biz or .mobi because your preferred .com is unavailable. It is poor form and it will look like an attempt to ride the coattails of a successful .com domain. Consumers who stumble upon your site in the search for the .com domain will feel like you are trying to dupe them into visiting your site whether you intended to or not.

By the same token, when you purchase your .com domain, don’t be afraid to pick up your domain ending in .info, .biz, and / or .org (if appropriate to the nature of your business), especially if you think your site will attract copycats. As mentioned above, successful .com sites will often see their domain name popping up ending in .biz, .info, etc, because the owners of those sites really are hoping to ride your coattails by duping your visitors into coming to their site.

2. Spending too little or too much on your website

We can’t tell you in one article how much you should spend on your site, but we can give you some ranges and guidelines. If you pay under $1000, you are dealing with a price leader, which is ok. Just know that this individual or company is in the business of getting customers based solely on lowest price and not much else. You are going to get an extremely basic website or what we call an “online brochure” that doesn’t change much and doesn’t compel visitors to do business with you. And that is the best case scenario- if you pay this little for a site, chances are you aren’t dealing with a seasoned expert who knows the fine ins and outs of inserting metadata for search engine indexing, or who utilizes professional copy writers, designers or project managers. Your site design will likely be a template, and probably will lack the functional and interactive elements that consumers are looking for online these days.

Conversely, there are developers that charge staggering hourly rates, and huge companies who have to support major overhead. These companies may charge upwards of $50,000 or more for a site with all the bells and whistles and ongoing maintenance retainers. If you work with a creative, successful developer or company, they should be able to prioritize your immediate needs with future wants and give you a firm estimate and solid contract.

Talented, professional web developers know that their time (and yours) is valuable- they charge more than the “price-leader” for an effective online marketing tool, and they will work hard to give you exactly what you need. However, be leery of large companies and all the bells and whistles they throw at you- you may end up supplementing their sky high overhead. A fantastic, effective website doesn’t have to cost a fortune.

3. Too many “dynamic” elements

Dynamic elements are FABULOUS ways to get your visitors interested in your website by allowing them to learn new things or interact with you. For example, you may have a weekly column on your site written by a guest expert in your field- your loyal and interested patrons will subscribe to a feed or visit your site often for this information and they will think of your business anytime a similar topic comes to mind.

However, if you also add a blog to share your personal musings, a photo gallery, calendar of events, an invitation to ask questions and…. How can you keep up with all of this? Pretty soon visitors notice that the information is stale and they don’t come back anymore, and don’t think of you or your company. At worst, the information that you no longer update will look stale and become a turn off to visitors.

Using all of these elements appropriately can send the message to a visitor that your business is the expert in your industry, that you are professional, and makes you stand out among the competition. But, it is crucial to have a plan to manage these elements, and choose which of them to use very carefully based on what you can handle. For instance, a reputable company (ahem, MetaMorph!) can manage your updates for you, or train one of your employees to manage these updates for you.

4. Lack of relevant, useful or entertaining content

The previous example is what happens when trying to manage too much content. Another common pitfall is not having enough information that the visitor finds useful, relevant or interesting to read. Make sure that articles are updated often and that they contain the kinds of information your target audience is looking for on your site- answer common questions about your product or service, address trends and developments or your industry in the news.

5. Typos, misspellings, dead links

This is a pet peeve for us! There is an incredible invention called Spell Check and it is your friend. Check and double check everything you publish. Have some other people read it before posting it, and go back and read things you have posted in the past. Test your links often (both those leading to other pages on your site and those going to outside sites) and make sure they are functioning properly.

A note on linking to other sites- make sure that those sites also link back to you unless you think the other site is such an amazing resource that you must share it with your visitors. Having too many links to other sites and not enough links coming to your site can make you rank lower in natural or “organic” search rankings. Also, make sure that your links don’t jettison your visitors to other sites- set your links to open in a new window or you risk another abandoned shopping cart and losing your customer’s attention forever.

Getting Web Page Headings and Titles Correct

Often overlooked is the hierarchical structure and labelling of information on a web page. The two most important of these are page titles and page headings. Research has shown that the usability of a website is significantly effected by getting these two concepts correct.

Page headings
Most website users spend most of their time scanning web pages rather than reading the information on the web page. With this in mind it is important that the web designer makes sure that headings are well-designed to facilitate the user being able to both scan and read the written material.

The web designer should constantly strive to use distinguishing and descriptive headings and also to use as many headings as necessary to facilitate the web site user finding what they are looking for. A rule of thumb for this is that it is usually better to use more rather than fewer heading.
The web designer or the web developer should also create the headings in hierarchical order and because of this it is broadly speaking best not to skip heading levels.

Designers should also make that the site headings, e.g. the html h1, h2, h3, provide strong cues that will provide orientation to the web site users and also categorise the information that is contained on the page. This will provide the end user the ability to scan quickly and locate the information that they are seeking. If the user has to stop scanning and start reading the text on the page there is a strong likelihood that they will move away from the page if the limited text they have read is not relevant to them. It should also be noted that older internet users tend to scan less than younger internet users which can cause a conflict in design requirements. However hopefully the web designer will take into account the demographics of the end user of the website.

Page Titles
Page titles differ from headings in that whilst a web page may (and should) have several headings providing for the demarcation of content, there will only be one page title. Research at various universities has established that descriptive page titles are a fundamental requirement of any website. Whilst many people do not pay attention to the page title they have actually landed on (it appears at the very top of browser in the title bar), they certainly do when they are scanning through a search engines results page, as it is the text of the page title that normally appears as a link. It is this text that also appears as the text when someone bookmarks a page. It is therefore a necessity that the web design company who is preparing the web page provides a page title that is not only meaningful, but also descriptive, unique and concise. By providing clear and concise page titles the web developer will be orientating users as they browse a list a page or even scanning a list of pages in their browser bookmarks or browsing history.

Normally is it common practice that the title of the page is the same as the top level heading of the page. The significant advantage of this is that consistency is preserved so that the user avoids being confused.

Unfortunately many people address the issues relating to page titles and page headings from a Search Engine Optimization (SEO) point of view, when in reality they should be a fundamental part of the design of any page for a users benefit (which is probably why search engines pay so much attention to them!)
If you think about the content of your page and the users requirements you will be a long way along the road to designing a great website!