Why So Many People Abandon Work on Their Web Site, and 10 Things You Can Do to Stay Up to Date

“Hay neighbor, got any ASP, SEO or PHP in the cupboard today?”

Acronyms, lingo, terminology; these terms that are thrown about by many web savvy people like a cup of flour or sugar to yesterday’s housewives are enough to put any web newbie off. It can take days of research just to figure out what the neighborhood techy said to you at the cocktail party last night, never mind figuring out what it all actually means to you and the website you thought you could develop for yourself so easily on publisher!

Shopping for a unique and expressive URL on “Go Daddy” or “Network Solutions” seems so fun; surely the whole process will be just as effortless, won’t it? Of course now that you are reading this you might be wondering if you chose the right URL? They are relatively inexpensive, so if you are not 100% in love with yours buy more of them and be creative with it.

For the average do it yourselfer creating a website sounds like a nice rainy Sunday afternoon project, until they realize that there are just so many tough choices to make. Many business owners quickly get frustrated just trying to decide between a “static” site, a “dynamic” site or a “wholesale” site; then we get into flash, credit card options, newsletters, search engine optimization (seo), content management systems (cms), coding and blogging just to name a few decisions. The Domain Name is purchased and then it sits there waiting for the decisions to be made and or a web designer / web development service to be hired to assist in making solid educated decisions. It all looks so simple while you are browsing online at competitive web sites. The cost of making bad decisions when it comes to your web presence can be high, after all this is frequently the first impression you will make on the very consumer you are trying to reach and capture, we have all heard all our lives how important first impressions are to our future relationships.

To avoid the pitfalls start by looking online at websites for products and services that are related to your business or service. Every site usually has a creator listed in the footer. Make a note of what you like and don’t like in the appearance, content, features and usability of these competitive sites. Get 3-6 cost estimates with full feature and benefits comparison and then get to work developing a website that will drive new business to you, help you keep existing business and be an overall asset to your future.

Once your site is up and running; utilizes the following disciplines to stay up to date:

1) Utilize a service or template so you don’t get lost in cyber land trying to learn how to write in code.

2) Return to those competitive site frequently, know your competition and keep an eye on new features they are developing.

3) Every week invest a minimum amount of time to finding and maintaining appropriate links.

4) Ask your customers for feedback on your site and your service.

5) Regularly post customer testimonials.

6) Keep it simple; don’t let your site get overly complicated.

7) Add new content on a regular basis either via a service, by changing a page or blogging.

8) Have the customer inquiries routed to your daily e-mail so you can respond promptly with little effort.

9) Buy several appropriate URL’s and have them feed into your main site for broader client lead generation.

10) Subscribe to at least 1 related e-newsletter so you get weekly input without having to search for it.

Remember that your website is likely the first impression your new customers will have of your business so make it a statement of who you are, what your business offers and the quality of service you are going to give the customer once they entrust you with their precious time and money. You should know your business better than anyone else, so make sure your website accurately portrays the message you want to deliver to the consumers you are trying to reach. That said, you also want to keep that first impression fresh and timely with regular maintenance. The savings in lead generation you will gain from a great website verses print media will make the effort well worth your while.

Homepage Tips For Web Design

Your home is the most important page on your website. This statement can be true or false. But one thing that is true is that you home page is probably the most viewed webpage on your site. It can either grab your visitor’s attention or scare them away. Also note if your homepage is great and your other pages have problems, then you site will still fail. Your homepage should be your doorway to your content. It is good to put some extra time and attention to the front page, but remember that your other pages need their own attention.

Home isn’t the Most Important

Website designers put more time into the homepage than any other webpage on the site. And why shouldn’t they? This is the most unique page of a website and also your most popular. The homepage should summarize all your content and information and that lead your visitors to your other pages. It is as important for a visitor to know what your website is about as soon as they view it. You have about 3 seconds to capture your audience.

Content is just as Important

Giving visitors the impression of what your site is about is a good start. The second phase is giving them a reason to stay. What can your website offer them? Content, information services, products or entertainment. You only have a couple of seconds to answer these questions. Visitors will stay longer and come back regularly if you have something to offer. Quality content is the key. The better content you have the more traffic you will receive. Remember Google rewards quality content.

Homepage Tips – Simple, Easy and Clean Design

Having a simple and clean web design can slow them down. Have your navigation either at the top or at the left side. These are the most common places in web development and surfers have gotten use to having them there. Have common font through your whole site and a font size that is big enough to read. Watch the colors you have for your background and text color. These small easy fixes could slow down your web surfers to stay and see what you have to offer. If some of these simple tips are not addressed, you could be losing potential customers.

Try to Keep things Updated

Ok, you have traffic coming in and they are staying, Congratulations! Now some of your visitors are coming back to see what else you got. It is important to have up to date content. Try to add more and more content and information. Keeping your homepage your aggregation point, but give them something new. If you have an ecommerce website, give them banners, special deals or product pictures. If you have news, keep them posted on what is going on recently. People are only looking for things that are relative to today’s society.

These Homepage Tips are just a Start

Doing some of these techniques for your pages could change the way your visitors react. The goal of your website is to have people visit and use what resources you have. As a designer, try to keep your mind in the state of a first timer web surfer finding your site. It is hard to do, but finding this could change the whole look of your website. Try to think were the user looks first, second and so on. Just keep it simple, clean and unique.

Web Design – Getting The Best Company To Work With

Having a good website is just like having a persuasive online portfolio for a company, brand or an individual who wishes to engage in online marketing. The visitors go to a website with their choice and as a business person, it becomes your responsibility to opt for a website design that is good to look at, easy to navigate, usable and has readable and high quality content.

A web firm is the best choice for you to get a user-friendly website design. This will ensure a multi-faceted approach towards your web development endeavors. The best company for web design will be the one that offers you with a plethora of choices of website design layouts and templates while ensuring high conversion rates. Not just this, it will offer you customization options to make sure that the visitors find exactly what they are looking for. You can choose from an integrated approach, an aesthetic dominant approach or a function dominant approach for your website.

Commercial transactions have to be carried out on the internet by the visitors. To ensure that their transactions take place smoothly and securely, your website should be capable enough to enable the commercial transactions. While choosing a website design company, remember to demand implementation of the best and the most secure transaction and payment modes in your website; only then you would be able to build a strong web presence and trust.

Having a custom designed website from a design Company has a number of benefits. You will never have to compromise on your requirements and coming to your website will be an experience in itself for your customers. A web design company can help you save money by including extensive features in your company’s website and avoiding complete rebuild. Keep in mind that you should always choose a web design firm that gives you the full ownership of the website once it is designed and charges no royalty fees.

When you start searching for a web Company, you will come across numerous firms that offer fake promises. If you want your website to attract more customers while being light on your pocket, choose a web design London firm that is affordable and has an impressive portfolio. Research the portfolio of the website design firm thoroughly and then decide over handling your project to them. Choosing a company to offer web design is not an easy task but with the help of the points mentioned above, you will be able to make a right decision.