Web Designs Presentation – Does It Matter?

When you sit down to develop a web site there is much to consider. For instance how do you envision your business? How can your vision translate into design? Does that design signify window dressing or is there a greater purpose for the design?

If a homeowner is trying to sell their house they will often reduce the amount of material in their home and neutralize the color so potential buyers can come to terms with what the house could be rather than what you have made it to be. On the other hand if you are at a trade fair and you want to catch the attention of those passing by you will likely utilize loud colors and intriguing designs.

What is the common denominator between these two approaches? The both work to hit the audience they are marketing to. Different approaches with a similar desire.

If you are a restaurant trying to appeal to parents with young children you market the toy with every meal and you make everything about your business colorful. If you are marketing to adults you supply meal choices with color, variety, tastes and adventure with an ample amount of comfort thrown in for good taste.

Once more the common denominator is knowing the audience you are marketing to and meeting their needs.

Let’s say for example you are selling hand crafted and upscale handbags. Would your website be colorful and busy or stripped down and refined? If you sold party supplies would your site be muted in tone and discreet or would it scream excitement?

These are questions that must be addressed in relation to the growing need for individuals to come to terms with how they develop their site.

You can go online to find a coffee shop franchise. One site will feature bold colors and an exciting online presentation where another site is more sedate and invites you to come by and relax with a cup of coffee.

Web development has to coincide with the image you want to project for your company. That’s true whether your company is only found online or if you feature a web presence for a group of brick and mortar locations.

Your image can be enhanced or minimized through the use of photos, colors and even font type.

It is my recommendation that you use web builder technology to construct your site. I’d like to explain why. Yes it is less expensive and it is also true that you can manage changes much more efficiently. However, in reference to this article I must bring up another point altogether.

One of the elements I most enjoy about using web builder technology is that you can easily mix and match templates to get a feel for what might best work for your site.

If you’ve ever been to one of those home improvement websites with a room design feature than you know how much fun it can be to move furniture, change flooring, wall coverings and other design elements in order to best coordinate the vision you might have for your room or home. This is the beauty of web builder technology.

Use the software to tap into a site design that best fits your personality and vision for your site. Your ultimate design will say a lot about you. What exactly will it be saying?

Web Design And Development

Today’s web design encompasses many different technologies that must blend seamlessly to allow for the best combination of form and function in a site. If you’ve decided to design your first website, it can be a daunting task. Rather, most professionals suggest finding a low-cost alternative. Many web developers have a forte – either design or programming. Finding a well-rounded website design firm or individual is difficult, but the business’ portfolio is the best indication.

In order to be certain of the firm’s abilities, further scrutinizing is imperative. The firm has a nice looking site that flows well and has an aesthetic appeal, a great testament to their abilities. But does this eye for the creative flow through its clients’ sites, too? It’s importance to be certain of this question. Browsing through the portfolio alone often isn’t enough. Get feedback from the clients if possible (with the firm’s approval). Are they satisfied? Do they feel that the firm was easy to work with? And moreover, is there site an adequate representation of what they wanted?

Once you’ve found a firm that you feel is worthwhile, it’s time to ask for a quote. Hopefully, the firm has a questionnaire that you can easily fill out. These surveys will ask questions about how many pages your site will have, whether writing is necessary, and if there is any extra functionality. You probably already have a budget in mind, but it’s better for a company to tell you what they think the work is worth. They know how many hours of work are involved, and will (hopefully) break down the price for you to let you know exactly what you’re paying for. Web design can range from $5 to $100 per hour, and many web designers have a forte that they will charge more for. Sometimes, it’s even necessary to work with multiple firms to get the best deal.

Today’s trend is outsourcing. Many Indian and other overseas programmers and designers are willing to work for exponentially less than American web designers. This trend has its pros and cons. While the money saved is beneficial, the overseas designers rarely speak fluent English. Communication is an imperative part of web design, and often projects can go awry without it.

Obviously, you have a difficult design ahead of you. With all the great web design firms out there, sometimes cost does equal quality. Make a decision, get a second opinion, and always be thorough in your explanation of what you’re looking for.

What is Web 2.0 – A Definition

Web 2.0 is as yet something of a nebulous term, with as many different definitions out there as people defining it. This naturally can lead to some confusion. O’Reilly Media, an American company who have been one of the leaders in web development book publishing since the internet was in its infancy, came up with the term in a 2003 meeting. Tim O’Reilly and Dale Dougherty, the founders of the company coined the term.

You can find a technical definition of Web 2.0 on Tim O’Reilly’s blog, but most will be left more confused than before upon reading it. O’Reilly has taken this five page definition and put it into (somewhat) simpler language:

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantage of that platform; delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”

The advancements that have been made in computing over the last 25 years are astounding. From DOS to today’s portable devices, Web 2.0 is just another step along the same path; one which promises to make the web a more interactive place and more fun to visit. The transition from Web 1.0 to Web 2.0 can be likened to this – with the web the way it is now, we are like spectators at a football game. In Web 2.0, we will be active participants; as if we were on one of the teams playing the game.

What are the differences between the two? For one, Web 2.0 will look different, with bright colors against white backgrounds, rounded fonts and an all over easy to read format are predicted to become the norm. Arial Rounded and Tahoma will replace Times New Roman and CSS (Cascading Style Sheets) will be more heavily used to keep websites more streamlined.

The functionality of Web 2.0 will also be different. MySpace, Twitter and the like are a glimpse at the future, with interaction between user and site being possible. The Web will continue bringing people together to interact and communicate.

Social bookmarking as well as networking will be a big part of Web 2.0. Yahoo Answers is a good example, with people having to ask questions about anything, with users earning points for their answers.

Blogging is something which is often thought of in connection with Web 2.0. Just like a diary, blogging lets people write about anything they like; with the difference being that anyone can now read it. A blog can of course be kept private, but most bloggers prefer to share their thoughts.

The exchange of information between web users overall is a big part of what Web 2.0 is about. Article writing has become a popular activity, with people using them to promote websites or provide information to the public as a whole.

Flickr and YouTube have ushered in an age of picture and video sharing, with interaction possible between poster and viewer.

All this of course is only a hint of things to come. As we see an increasing number of websites moving towards the Web 2.0 standard, there will be uses for the internet which we haven’t even thought of yet. And who knows what Web 3.0 will bring….