Web Page Optimization

Why are website administrators or website owners still creating slowly running websites? Mainly due to a lack of understanding of simple visual search engine optimization techniques that will allow them to maintain an eye-catching website while keeping the page size smaller.

As the normal internet information rate or the bandwidth per computer is increasing, more and more website owners allow themselves to create complicated sites packed with hefty visual components. In extraordinary instances you can find sites that take as much as a few moments to fill their web page content in your internet browser. Of course the individual user will never wait that long for a web page to load, and will shift on to the next web page in his Google search results instead.

Improving a website graphically is more than just understanding how to do picture optimizations. There are some innovative methods that required a lot of active coding. CSS2 has much more to offer then CSS does. Although not all internet browsers have implemented this conventional, yet you should be ready for when they do. JavaScript also gives you a set of alternatives to make some awesome results without requiring excess codes for the page with to display. Using restricted resources like JavaScript when in comparison to a sophisticated program like Flash to make the preferred results can be very difficult. However think about the result. For a one-time attempt you can identify your website from others. You will have an eye-catching professional looking website that will load easily on your web browser. Aside from that, creating your website from Flash is really cool.

Do not restrict the web developer by putting any limitations that effect on concluding the final outcome. You might declare that what a web developer can do with visual software is difficult to apply by value. I don’t agree. When the style is completed and you are ready to piece it into little pictures to be used in the value, your creativeness will then be examined. Everything you do at this level will affect the complete page dimension. If your style contains spherical forms that overlap each other or areas with shade gradients, then you must slice it or piece it properly so the result is a little quality.

Web page optimization is really very important in our marketing plan. It helps us produce efficient advertising needs for our customers to show quality products we have.

5 Usability Principles of Your Web Design

The major focus of every website developer is to build an effective, attractive, comprehensible and artistic design. At times, it becomes difficult to balance it but the entire aim for having a website is to serve the customers on priority basis before focusing on other things like SEO. The web developers focus on the bounce rate which tells that the chance of user returning when he visits the site from a search engine or other off-site link, and will he return or not. Mostly users don’t navigate and don’t return. To avoid this happening to your business site, you need to carry out the following design aspects to improve the look, user-friendliness and conversion rates and decrease the bounce rates.

1. First impression
Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.

2. Designing tips
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.

3. Maintain consistency
Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.

4. Use images
Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.

5. Page navigation
Use easy-to-use navigation for user-friendly approach. Help the visitors find what they are looking for without wasting their time. Keep the navigation structure simple and intuitive. Use both header and footer for navigation tools, placing search box in every page.

Design on the Web Differs From Creative Advertising

Web design contains many of the principles of print related graphic design such as typography, general visual aesthetic, color theory, placement of elements in order to lead the eye to a place of interest, breaking up information so that is is easily digestible, and many other principles that go into creating effective design.

So what’s the difference on the web? Why can’t we apply the same principles to create effective website design? There are many reasons for this — and the first one that might come to most people’s minds is that website’s are built on “code” -and hence the designer must have at least a general understanding of how this code structure works, to be able to effectively design for the medium. This is true, and I recommend designers understand XHTML, CSS, some javascript, and some flash, as well as what the back-end languages like.php and.net can do — however knowing how to actually program is not a requirement. Even though it is not a requirement it is recommend that a web designer understands the languages intimately so that he can design much more effectively and efficiently. An understanding better than just basic, will also help a designer communicate with a web developer (or a web programmer) this is the essential synergy that is necessary to design, build and create great web experiences!

So, let’s say I understand the programming and I am an awesome designer — what else should I know in order to create great websites as a designer? The next thing is structure, or architecture. This is a the foundation and grid of your layout, and there are specific grids that are proven to be effective in the design of websites. It also refers to the placement of elements on the screen, and the placement and proximity of these elements will either drive people through your site to deeper areas of information or drive them right off your website and on to one of the other websites that might have similar content but are easier to navigate and find the information or service that they are looking for. This is the reason that the logical stricture and architectures of your web design be done right — simply because there are so many other websites out there and it is a lot easier for someone to click to another site than it is for someone to put down the print-related graphically designed communication they are reading or looking at. The amount of choices and quick ability to abandon a website make this factor of great importance. Architecture also refers to the navigation structure and how pieces of information are logically broken down into digestible pieces for the website visitor. It is a necessity for a web designer to be able to create visually pleasing designs as well as formulate a logical structure — this is easier said than done. Visual or creative people tend to be less concerned with structure and logic, which is why a web designer requires a special trait — they need to balance the two often opposing sides, or the right-brain and left-brain in order to create effective designs for the web.

So far we have awesome graphically and visually appealing design, an intimate understanding of the programming underneath the designs and we are able to balance our design into a logical, clear and concise structure so people can find what they are looking for, when they want it! What else do we need as an effective web designer? Let’s call this one “on-page strategy”. On-page strategy will enhance the user experience by combining the above three principles into something called strategy. Web design strategy depends greatly on a very good “discovery” period — this looks at the competitor landscape, it reviews the main objective of the website as well as the secondary and tertiary objectives of the business and the website. On page strategy also includes a good SEO (search engine optimization) plan. SEO entails a good coding structure so that your valuable web design copy can be deciphered not only by the humans that read your website, but also by the search engines, so that they can rank your information and index it on their search engines — and in turn making the vast amount of people able to find your website. It examines the information and makes decisions based on this information.

Then we have “off-page strategy” which refers to how other web sites will lead people into your website — sort of like road signs that take people straight on to the street that your site lives. Some off page strategy includes advertising and link building, good public relations, article writing, web sit submission to directories and of course social media.

So, in summary web design requires a whole new set of skills and an expansion of the palette of a print-related art director or graphic designer. Throw in some motion design experience, video experience, maybe a dash of 3D and the art of simplicity and you’re well on the road to designing great website experiences that are effective!