Getting Web Page Headings and Titles Correct

Often overlooked is the hierarchical structure and labelling of information on a web page. The two most important of these are page titles and page headings. Research has shown that the usability of a website is significantly effected by getting these two concepts correct.

Page headings
Most website users spend most of their time scanning web pages rather than reading the information on the web page. With this in mind it is important that the web designer makes sure that headings are well-designed to facilitate the user being able to both scan and read the written material.

The web designer should constantly strive to use distinguishing and descriptive headings and also to use as many headings as necessary to facilitate the web site user finding what they are looking for. A rule of thumb for this is that it is usually better to use more rather than fewer heading.
The web designer or the web developer should also create the headings in hierarchical order and because of this it is broadly speaking best not to skip heading levels.

Designers should also make that the site headings, e.g. the html h1, h2, h3, provide strong cues that will provide orientation to the web site users and also categorise the information that is contained on the page. This will provide the end user the ability to scan quickly and locate the information that they are seeking. If the user has to stop scanning and start reading the text on the page there is a strong likelihood that they will move away from the page if the limited text they have read is not relevant to them. It should also be noted that older internet users tend to scan less than younger internet users which can cause a conflict in design requirements. However hopefully the web designer will take into account the demographics of the end user of the website.

Page Titles
Page titles differ from headings in that whilst a web page may (and should) have several headings providing for the demarcation of content, there will only be one page title. Research at various universities has established that descriptive page titles are a fundamental requirement of any website. Whilst many people do not pay attention to the page title they have actually landed on (it appears at the very top of browser in the title bar), they certainly do when they are scanning through a search engines results page, as it is the text of the page title that normally appears as a link. It is this text that also appears as the text when someone bookmarks a page. It is therefore a necessity that the web design company who is preparing the web page provides a page title that is not only meaningful, but also descriptive, unique and concise. By providing clear and concise page titles the web developer will be orientating users as they browse a list a page or even scanning a list of pages in their browser bookmarks or browsing history.

Normally is it common practice that the title of the page is the same as the top level heading of the page. The significant advantage of this is that consistency is preserved so that the user avoids being confused.

Unfortunately many people address the issues relating to page titles and page headings from a Search Engine Optimization (SEO) point of view, when in reality they should be a fundamental part of the design of any page for a users benefit (which is probably why search engines pay so much attention to them!)
If you think about the content of your page and the users requirements you will be a long way along the road to designing a great website!

The Important Elements of Web Design

Investing in a domain name and website can be challenging because of the competition. Many businesses are on the internet, each competing for the top results on search engines. This is why they update their sites more often and promote it to different people. The design, on the other hand, is another factor you should consider. Many people are not tech savvy so a neat design can make your visitors stay on your website for a few minutes. A great presentation is what makes them buy your products so be sure to display them properly.

Visit versus Bounce

A “visit” is when visitors stay on your website for more than thirty seconds, while a “bounce”is when visitors leave the website immediately after clicking. Search engines rank websites depending on visits, not the number of clicks. Grab the interest of your visitors so they will stay longer. People browse through websites for five seconds to see if it has what they are looking for. The design plays an important role because it allows visitors to navigate through your site. Visitors might leave if they cannot understand a complicated design.

Design

Think of original ideas that can leave good impressions to your visitors. This makes them want to visit your site more often. People like to see and experience new things because plain, typical websites bore them. Offer something distinctive through interactive designs, such as drop-down buttons, catchy images, and moving text. A unique design stands out so find a good web development company that can give ideas to improve your website. They also allow you to give ideas so the website fits your preferences.

User-Friendly

Remember that your website is for all types of visitors, from children to adults. Make sure that everything is user-friendly so everyone can navigate through its content easily. They should not encounter problems when looking for specific information. Do not go overboard when trying to create a design because having too many elements is confusing. Provide a tour on your website if you think it will be complicated for your visitors. Never assume that all your visitors are knowledgeable of new elements.

Visuals

Visitors do not have the patience to browse through a block of text. It bores them so they leave the website and look for one with good visuals. They would prefer watching a video than reading your item descriptions. Include images, audio, and videos to provide them with entertainment. A photo section of all your company events, products, and promos is a good example.

Help Support

Many people visit websites because they want something. Make sure that the website shows what you can provide. The homepage should give them an idea of what your website offers. Ask your web developers if they can add additional functions, such as online chats and mini games.

A website is important in all businesses because it allows them to reach a bigger market. Think of the design because it draws people’s attention.

5 Usability Principles of Your Web Design

The major focus of every website developer is to build an effective, attractive, comprehensible and artistic design. At times, it becomes difficult to balance it but the entire aim for having a website is to serve the customers on priority basis before focusing on other things like SEO. The web developers focus on the bounce rate which tells that the chance of user returning when he visits the site from a search engine or other off-site link, and will he return or not. Mostly users don’t navigate and don’t return. To avoid this happening to your business site, you need to carry out the following design aspects to improve the look, user-friendliness and conversion rates and decrease the bounce rates.

1. First impression
Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.

2. Designing tips
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.

3. Maintain consistency
Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.

4. Use images
Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.

5. Page navigation
Use easy-to-use navigation for user-friendly approach. Help the visitors find what they are looking for without wasting their time. Keep the navigation structure simple and intuitive. Use both header and footer for navigation tools, placing search box in every page.