5 Usability Principles of Your Web Design

The major focus of every website developer is to build an effective, attractive, comprehensible and artistic design. At times, it becomes difficult to balance it but the entire aim for having a website is to serve the customers on priority basis before focusing on other things like SEO. The web developers focus on the bounce rate which tells that the chance of user returning when he visits the site from a search engine or other off-site link, and will he return or not. Mostly users don’t navigate and don’t return. To avoid this happening to your business site, you need to carry out the following design aspects to improve the look, user-friendliness and conversion rates and decrease the bounce rates.

1. First impression
Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.

2. Designing tips
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.

3. Maintain consistency
Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.

4. Use images
Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.

5. Page navigation
Use easy-to-use navigation for user-friendly approach. Help the visitors find what they are looking for without wasting their time. Keep the navigation structure simple and intuitive. Use both header and footer for navigation tools, placing search box in every page.