Web Designs Presentation – Does It Matter?

When you sit down to develop a web site there is much to consider. For instance how do you envision your business? How can your vision translate into design? Does that design signify window dressing or is there a greater purpose for the design?

If a homeowner is trying to sell their house they will often reduce the amount of material in their home and neutralize the color so potential buyers can come to terms with what the house could be rather than what you have made it to be. On the other hand if you are at a trade fair and you want to catch the attention of those passing by you will likely utilize loud colors and intriguing designs.

What is the common denominator between these two approaches? The both work to hit the audience they are marketing to. Different approaches with a similar desire.

If you are a restaurant trying to appeal to parents with young children you market the toy with every meal and you make everything about your business colorful. If you are marketing to adults you supply meal choices with color, variety, tastes and adventure with an ample amount of comfort thrown in for good taste.

Once more the common denominator is knowing the audience you are marketing to and meeting their needs.

Let’s say for example you are selling hand crafted and upscale handbags. Would your website be colorful and busy or stripped down and refined? If you sold party supplies would your site be muted in tone and discreet or would it scream excitement?

These are questions that must be addressed in relation to the growing need for individuals to come to terms with how they develop their site.

You can go online to find a coffee shop franchise. One site will feature bold colors and an exciting online presentation where another site is more sedate and invites you to come by and relax with a cup of coffee.

Web development has to coincide with the image you want to project for your company. That’s true whether your company is only found online or if you feature a web presence for a group of brick and mortar locations.

Your image can be enhanced or minimized through the use of photos, colors and even font type.

It is my recommendation that you use web builder technology to construct your site. I’d like to explain why. Yes it is less expensive and it is also true that you can manage changes much more efficiently. However, in reference to this article I must bring up another point altogether.

One of the elements I most enjoy about using web builder technology is that you can easily mix and match templates to get a feel for what might best work for your site.

If you’ve ever been to one of those home improvement websites with a room design feature than you know how much fun it can be to move furniture, change flooring, wall coverings and other design elements in order to best coordinate the vision you might have for your room or home. This is the beauty of web builder technology.

Use the software to tap into a site design that best fits your personality and vision for your site. Your ultimate design will say a lot about you. What exactly will it be saying?

How To Build A Web Site & Develop It’s Full Potential – Part One

In a previous set of Articles published here at EzineArticles I discussed the implementation of RSS and how you could create an RSS feed for yourself.

These next few articles are going to be devoted to something a bit different. We will categorize it as Web Development and I will try and go through a case-scenario of building a web-site and everything you may need to know about doing it.

If you think that building a web-site is something simple and you can do it in one day, and you WANT THAT WEBSITE TO WORK, think again. I have worked in high-tech for many years, and the one thing these days I find incredibly funny, is all these promises that you can build a web-site in a day and be rich by next month. Realistically, that is not going to happen. Realistically, like any other business you want to succeed at this takes work and patience and luck. A great deal of work, the patience of an angel and the proverbial luck of the Irish.

First thing is first. Ignore all those emails you get that promise to make you rich in a week. Ignore any type of scheme that promises you advertisement to five hundred million web sites for $29.00. Ignore all those web pages with fanciful ebooks written by people JUST LIKE YOURSELF trying to make a buck by putting a few pages together in an Adobe PDF file. (Ask yourself this. How many people do you personally know that actually READ those ebooks? I still have not one found one person to ever admit to reading them!) Ignore anyone who tells you that they can show you the way to riches if you pay them $35.00 for their scheme. They are the ONLY ONES getting rich. Ignore it ALL. I know the temptation is great. After all what is $29.00. And of course they all promise you 30 money back guarantees. Don’t do it. Don’t think it. Don’t fall for it.

Let us complicate matters a bit more. It is simply not enough to build a web site and put it out there. I am sure most of you know that.

  • Content is KING – Don’t think that the phrase “content is king” is going to get you listed all the way on top either. Content is critical, but Google and Yahoo and MSN (the search-engine trinity) have created an incredible amount of new algorithms to decide just WHICH content is critical and which is not. CONTENT IS KING – but it must be content on your web site, NOT links to content on other web sites.
  • Linking to your web site from other web-sites is also critical.
  • KeyWords – Keywords, search terms etc.

All these are critical. But how do we get there? How do we go from an idea to the final production phase?

The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.

Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:

  1. Web Site itself
  2. Blog Connected to the Website
  3. Forum Connected to the Website
  4. Perhaps even a Wiki connected to the Website

Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)

Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratings. Notice I did not say the top, but near the top. Of course, you can get on the top as well. That happens to be easy. Just join AdWords and Overture and advertise. (By the way that is not a bad idea for creating initial traffic.) But in these articles we are going to avoid the funds layout proposition as much as possible.

Now, I know what many of you may be thinking. He is talking about a full-blown web site. All I want is a three page web site so that I can offer some product, maybe have some affiliates and voila everyone will buy or click on my affiliate or Google AdSense advertisements.

Maybe that will happen to you. There are some people out there that do make an incredible amount of money from Google Adsense. That is a fact. But they know how to build their web sites and they know just how to attract customers or “eyeballs” as it is called. And getting those “eyeballs” where you have on the average of less than 7 seconds to interest someone is difficult. That is right 7 seconds!

To end this first article I will simply quote an email the I received from EzineArticles itself.
In it we were told that the article entitled “Want to Try on That New Hair Style Before You Get It?
had 108,898 page views! Now if you would have asked me which article would get such page views, I would certainly have NEVER even considered an article about “hair”.

The Internet is full of surprises. ONLY because the human condition is full of surprises. Only because it reflects who we are and what our society is like. Building a web site which works is a reflection of your intuitiveness, resourcefulness and understanding just what people want and how to give it to them. It is very much like building a company.

Now if you will excuse me I am going to go write an article about how I tease my white hair and keep it from falling out.

Choosing a Web Package – A Guideline

One of the very first questions you need to ask yourself is: Why do I need a web site? Several answers might pop up; to boost my sales, to make myself known, to have a reference for my clients, to start a new business,…the list can go on and on…but how do you determine what’s right for you and your business?

The way to evaluate possible contenders for the job is to ask the right questions. Here are some questions you cannot afford not to ask.

In reference to the company that provides web services, you should ask…

1. Are they offering just web development, or, just web hosting, or do they have a vast range of services linked to the web industry?…i.e. do they offer the whole spectrum of services linked with web sites?

2. How do their prices compare to other companies who are providing the same services?

3. How flexible are they to my requirements…a) do they offer extra pages? b) do they offer additional hosting? c) is support part of the price I’m paying?

4. Do they offer dynamic sites? Normally this would give an indication of how experienced their programmers are in developing sites.

5. Are there any references to ‘search engine optimization’ on their site? If not, most probably they are not going to write my site in a way that major search engines can find it and rank it highly.

6. Do they offer search engine optimization? This is very important if I need to rank high and make the task for prospective customers to find me an easy one.

These are questions you should ask and if in doubt don’t hesitate to contact the company before investing your money in them. Most importantly they need to have fast and reliable support, although this can only be verified when it’s too late, i.e. you have already paid for it.

Other decisions you need to take is how your web site should look like. Do you require a static site with a lot of content, or minimum content with impressive graphics, sounds and animations? This would obviously depend on the nature of your business and the way you need to promote your image. The company you choose need to have enough experience to help you make this decision based on your business’ perspectives.

Whatever the case, as in nearly all things in life, a moment of reflection and some research are fundamental in order to make the right decision.